The Case for Coaching

Still wondering whether coaching is a good investment? See what the research shows!

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With coaching on the rise as a personal, career, and leadership development method, organizations are studying whether coaching delivers on its promise.

The verdict? There is increasing evidence that coaching is a powerfully effective way to develop people and add to bottom line business performance.

In fact, the use of coaching is increasing because it is an economical way to achieve phenomenal results. Here are the highlights:

Increased productivity tops the list

Employers are shocked at how high their ROI numbers are for coaching...a large employer in the hospitality industry saved between $30 million and $60 million by coaching its top 200 executives.
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~ Alastair Robertson, Executive Coach and Former Accenture Manager of Worldwide Leadership Development

In a study of senior level executives at Fortune 1000 companies who used coaching as an approach to development, those executives reported the following benefits:  

• Increased productivity (53%)
• Increased customer service (39%)
• Increased retention of senior people (32%)
• Reduction in costs (23%)
• Increased bottom line profitability (22%) 

The executives also reported better relationships with others, less conflict, and improved teamwork. 

Another study at a Fortune 500 company showed that coaching yielded an astonishing 529% ROI, as well as significant improvements in employee satisfaction, customer satisfaction, and work quality.

Higher employee engagement, more revenue

In a 2017 report on Building a Coaching Culture with Millennial Leaders, (Do we have permission from HCI and ICF to upload the report? Or do they have a public link we can use? If not, I'm OK without a link since we have a copy), the Human Capital Institute (HCI) and the International Coach Federation (ICF) discovered that organizations with strong coaching cultures had: 

• More highly engaged employees than companies without a strong coaching culture (61% vs. 53%)
• More above-average revenue growth than companies without a strong coaching culture (46% vs. 39%)

(Organizations with strong coaching cultures were defined as those that value + invest in coach training for managers, who then support employees in growing their skills + enhancing their value.)

If you like the idea of showing a chart, I would re-create this to highlight the two bulleted points in the text, and credit the source.

Better results for training 

If you're like many leaders, you've been disappointed in the long-term effect of least some of the training you've invested in. Once you leave that training environment, it can be hard to consistently apply new skills on the job.

At least two studies have shown that investing in coaching as a follow-up to training can dramatically improve training results:
I can't find links to original research for either of these two examples. These two are quoted EVERYWHERE by dozens of other coaches and firms, yet nobody has a single link to the original source. That's sloppy and doesn't fit your brand. I don't recommend you refer to them unless you can get your hands on the original work like you did with the HCI/ICF studies. I propose cutting this "Training" section unless/until we have an actual study to refer to.

• Xerox Corporation (link source?) found that using follow-up coaching after training increased the training's effectiveness by 87% over just the training alone (BusinessWire, July 30, 2001 - cannot find this article/story/link anywhere)
• A study for the Public Personnel Management Journal (link source - cannot find this anywhere) found that training alone improved their teams' performance by 22%; when coaching was added, performance improvement increased to 88% ​​

Flexible, adaptable support to grow with you 

Investing in coaching allows you to tailor development to each individual's situation, and provide support exactly when needed.

As each individual progresses, their coach adjusts the relationship to offer new insight and challenges to ensure ongoing growth and development.

Your initial investment will continue to yield returns without the need for a new program!

We're confident you'll find the value of coaching will far surpass your investment, and will begin paying off immediately.

LET'S GET STARTED!

Coaches are not for the meek. They’re for people who value unambiguous feedback. If coaches have one thing in common, it’s that they are ruthlessly results-oriented.​

~ Fast Company Magazine